2021 gift industry market demand analysis and development prospect analysis




China has been a country of etiquette since ancient times, and the tradition of etiquette has a history of thousands of years and has been passed down to this day. Gift giving is an important manifestation of Chinese society and culture. Both business partners and relatives and friends like to use gifts to convey feelings. It is understood that China holds gift fairs many times a year, which has effectively promoted the mutual exchanges between relevant domestic gift companies and enhanced the vitality of the gift industry. All kinds of gifts produced in China have accounted for 80% of all provinces and cities. Coastal places such as Jiangsu, Guangdong, Zhejiang and Fujian are currently the largest gift production centers. For Chinese gift manufacturers, establishing brand awareness, strengthening independent innovation, and continuously improving product quality have become the top priorities.

In recent years, with the development and progress of the times, the younger generations such as those born in the 80s and 90s have gradually become the main consumer groups in my country's gift market. With the continuous improvement of consumers' requirements for living standards, a tasteful and quality life has gradually become a common pursuit of young consumers, and the personalized demand for gifts is relatively large. This has led to the gradual rise and rapid development of the gift customization market in my country. There is huge room for future market development.

With the gradual development of the market, ordinary people visiting relatives and friends, parties and other activities have an increasing demand for personal emotional gifts, and personal consumption has become the main body of demand with more obvious increase. In the future, with the improvement of people's living standards and the emphasis on major festivals, gift givers will pay more and more attention to communication with recipients. Personalization, humanization, creativity and customization of gifts will gradually become the mainstream mode of gift procurement. , Where individual gift demand accounted for 65.76% of the gift market; group (including organizational units) gift demand accounted for 34.24% of the gift market.

It is understood that China holds gift fairs many times a year, which has effectively promoted the mutual exchanges between relevant domestic gift companies and enhanced the vitality of the gift industry. All kinds of gifts produced in China have accounted for 80% of all provinces and cities. Coastal places such as Jiangsu, Guangdong, Zhejiang and Fujian are currently the largest gift production centers. For Chinese gift manufacturers, establishing brand awareness, strengthening independent innovation, and continuously improving product quality have become the top priorities.

The foreign gift market is similar to the domestic market but is more mature than the domestic market. Different races have different cultures, but treating people with courtesy is recognized by any civilization, so the development of the gift market has inheritance and stability. In recent years, China's gift industry has gradually expanded, not only selling well at home, but also having advantages abroad. Since 2012, the number of gifts of various types in the world has exceeded 100,000, and the annual sales of gifts in the world has increased to 200 billion US dollars, of which the sales of gifts in the Chinese market alone have reached 130 billion yuan. From the perspective of export volume, China's gift export volume is currently increasing, and about 70% to 80% of gifts are exported to various countries every year. Chinese gifts are generally more cost-effective and integrated into Chinese traditional culture. In the gift industry, culture occupies an important part. Different periods and different regions have different cultural backgrounds. Therefore, Chinese culture abroad is respected by people of different countries and races, and many people are very interested in it.

At the same time, with the unstoppable trend of e-commerce, the gift industry has also begun to develop e-commerce and take a share in the field of e-commerce. According to reliable data, in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, 70% of e-commerce users tend to select and buy gifts on the Internet. The proportion of e-commerce in the gift industry is rapidly increasing and has become one of the biggest bright spots in the growth of e-commerce. There are currently two forms of combination of e-commerce and the gift industry, one is Taobao, JD and other e-commerce platform websites, and the other is a vertical independent gift e-commerce website. The former focuses on the abundance of gifts, while the latter focuses on the emotional transmission of gifts. In the future, vertical gift e-commerce will be the focus of the growth of gift e-commerce. The transaction scale of gift e-commerce is constantly increasing. In 2014, the e-commerce transaction scale of China's gift industry reached 82 billion yuan. By 2018, the e-commerce transaction scale of China's gift industry reached 191.8 billion yuan, which is close to 200 billion yuan.

With the improvement of people's living standards in recent years, the sales revenue of China's gift industry will show a rapid growth trend. At the same time, with the continuous expansion of market demand, the market size of my country's gift industry will continue to grow in the future. It is predicted that in 2020, the market size of my country's gift industry is expected to exceed 4.5 trillion yuan.

With the development and progress of the times, the younger generations such as those born in the 80s and 90s have gradually become the main consumer groups in my country's gift market. With the continuous improvement of consumers' requirements for living standards, a tasteful and quality life has gradually become a common pursuit of young consumers, and the personalized demand for gifts is relatively large. This has led to the gradual rise and rapid development of the gift customization market in my country. There is huge room for future market development.

With the unstoppable trend of e-commerce, the gift industry has also begun to develop e-commerce and take a share in the field of e-commerce. According to reliable data, in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, 70% of e-commerce users tend to select and buy gifts on the Internet. The proportion of e-commerce in the gift industry is rapidly increasing and has become one of the biggest bright spots in the growth of e-commerce. There are currently two forms of combination of e-commerce and the gift industry, one is Taobao, JD and other e-commerce platform websites, and the other is a vertical independent gift e-commerce website. The former focuses on the abundance of gifts, while the latter focuses on the emotional transmission of gifts. In the future, vertical gift e-commerce will be the focus of the growth of gift e-commerce. The transaction scale of gift e-commerce is constantly increasing. In 2014, the e-commerce transaction scale of China's gift industry reached 82 billion yuan. By 2018, the e-commerce transaction scale of China's gift industry reached 191.8 billion yuan, which is close to 200 billion yuan. With the continuous expansion of market demand, the market size of my country's gift industry will continue to grow in the future. It is predicted that in 2020, the market size of my country's gift industry is expected to exceed 4.5 trillion yuan.

With the gradual development of the market, ordinary people visiting relatives and friends, parties and other activities have an increasing demand for personal emotional gifts, and personal consumption has become the main body of demand with more obvious increase. In the future, with the improvement of people's living standards and the emphasis on major festivals, gift givers will pay more and more attention to communication with recipients. Personalization, humanization, creativity and customization of gifts will gradually become the mainstream mode of gift procurement. , Where individual gift demand accounted for 65.76% of the gift market; group (including organizational units) gift demand accounted for 34.24% of the gift market. With the improvement of people's living standards in recent years, the sales revenue of China's gift industry will show a rapid growth trend.
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